ULTIMATE FITNESS

Fitness enthusiast turned full time Coaching and Fitness Instructor James Colata has been in the business for the last three years, owning and running - ULTIMATE FITNESS.

The fitness gym now located in Raojibhai Patel Street in Suva, is open six days a week and only upon appointment.

The 32-year-old father of two from Kadavu says that Ultimate Fitness offers its clients tailor made sessions depending on age, weight, height, sugar levels and their past or current injuries. He adds that most gyms has a one-size fits all approach however they specialize on individual conditioning.

James is a Level 2 accredited Coaching and Fitness Instructor certified by CrossFit USA. During his second level of accreditation he worked with American athletes, Olympians and world champions. This allowed him to understand and learn the various techniques and methods used to condition athletes.

His accreditation is certified by the American National Standard Institute (ANSI) for Gymnastics, weightlifting, endurance training and movement & mobility.

James also mentions "the workouts we provide are more practical day to day movements" adding that as we age the biggest problem we face is mobility to do everyday chores. One of the main goals of cross fit is addressing movement and mobility.

Since his entry into the Coaching and Fitness sphere, the fitness instructor has observed an increase in youths and adults becoming more active in gyms & fitness groups, which is a good indicator that the public is becoming more aware of their health.

"If a client comes in and says they want to train once a week, I usually just say don’t waste your time" the father of two jokes. This is because to see progressive change in one’s body, one should be training minimum 3 times a week.

Speaking of progressive change, Ultimate Fitness is on the course to be officially endorsed by CrossFit. When this eventuates, this would be the first official CrossFit branded gym in Fiji.